It is important that the campaign committee, its representatives and anyone performing public outreach or advocacy for the measure stick to a consistent message in communicating with voters. The story the campaign tells is important, and while there is always room to hone that message, the core narrative elements should remain consistent across all communication efforts.
Our Core Message is as followed:
- There’s a lot riding on District 60’s bond ballot proposal. Your YES vote will:
- Funds the construction of a new Centennial and East High Schools at their current location, funds critical health, safety and security repairs and upgrades of our city’s aging and deteriorating schools, including South High School and Central High School and numerous elementary and middle schools, to better serve Pueblo’s students and protect the heritage, tradition and history of Pueblo and past investments in its neighborhoods
- Students will have access to safer schools and updated classrooms, instructional technology, STEM/A programming, and workforce readiness so that students are ready, willing and able to work and/or go to college.
- Expand career and technical education programming
- Replace outdated, inefficient electrical, plumbing and mechanical systems
- Extending the life of existing facilities
- Reducing costly emergency repairs
- Improving energy efficiency
- Saving taxpayer dollars
- We need to improve our schools because of their age. Most of our schools are over 50 years old and we must act now to provide the best learning environment for our children.
- Creating better places to learn will improve education outcomes, preparing our next generation for success.
- If we want to attract quality employers and well-paying jobs to Pueblo, it’s going to take strong schools.
- If we want to attract young families and professionals to Pueblo—and protect local property values—it’s going to take strong schools.
Strong oversight will also be in place. To ensure transparency of all bond funds spending, Pueblo School District 60 will establish a citizens’ bond advisory committee, and all expenditures and project updates will be publicly disclosed on the District’s website.
District 60 has listened, the bond amount that we are seeking is $218 million. Your investment of $6.34 per month per $100,000 of a home’s actual value will provide $218 million in critical building improvements districtwide. Commercial Tax Impact for $100,000 Commercial Value is $315.26 per year or $25.54 per month.